Experience York WA – Social Media Strategy to support tourism drive

Published: Monday, 29 June 2020 at 3:01:52 PM

The Shire has launched a Social Media strategy using Facebook and Instagram platforms to showcase the wide range of attractions York offers to visitors.

The main focus is to promote, increase awareness and attract tourists and visitors to York with a focus on highlighting York as more than a day trip location. 

Businesses and individuals in York can support this strategy by:

  1. Following Experience York Western Australia on Facebook
  2. Following Experience York WA on Instagram
  3. Sharing, liking and commenting on posts
  4. Using the hash tag #ExperienceYork when you share great images and info about the town
  5. Inviting your friends, contacts and followers to follow these pages
  6. Geo-tag your location to York, Western Australia to give us great coverage!

The Social Media Strategy has been designed to connect with a number of visitor demographics including families, tour groups, instagrammers, history buffs, adrenaline seekers, sunday drivers and riders amongst others.

Find us on Facebook https://www.facebook.com/experienceyork

Find us on Instagram #ExperienceYork

This strategy is one of a number of initiatives identified in the Shire of York COVID Recovery Strategy and driven through consultation with the York business community who emphasized building visitor growth as a key way the Shire could assist with their recovery following the global pandemic.


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